Ilya
Andreyev

COMMERCIAL:

By By!

"BY BY!" is the first Belarusian discounter: cheap flights from Minsk and Gomel to Russia, Urkaine and the EU.

The Environment
At the moment there are no low-cost airlines working in Belarus. There is a local airline called Belavia which controls over 60% of the market and is considerd an expensive company with a low level of service.

The Idea
Travelling with a discounter is typical and spontaneous: see the price — buy the ticket — say "bye bye!" — fly away — be back in a day.
Belarus is an Eastern European country. The image of Belarusian service in neighbouring countries and the EU is kind of skeptical. Things need to be changed. One of the approaches is to introduce a client-friendly airline with the informal image of a modern European carrier. The company should be associated with Western European service and Eastern European origin..

I suggested to name the company "BY BY!": a combination of  friendly western-international "bye bye!" and Belarusian country code "BY" (so called ISO 3166-1-alpha-2 code) and first level internet domain name (so called the Internet country code top-level domain (ccTLD).

The main ticket sales terminal should be placed at http://by.by — the easiest site to remember.

Things

The blue color was chosen to maintain the myth of a "blue eyed" country: Belarus is called so because of numerous rivers and lakes.

The concept was published in my blog.
The concept was mentioned by one of the most popular blogs devoted mainly to aviation: hectop's blog @ live journal. However it should be admitted that the tone of the post was an ironic one ;-)