Ilya
Andreyev
Concepts, ideas
and implementation
for advertising,
digital and new media
and a better world.
COMMERCIAL:
Coca-Cola: 10 Years In Belarus
Coca-Cola Belarus celebrated 10 years of existence in the Belarusian market. A big advertising campaign on TV, Radio, outdoor and other
media was launched. The campaign had a digital part as well.
TUT.by sells the main news on the main page for advertising purposes (for example, this is how the main news on 17 August 2009 looked). One of the tools of the interactive part of the campaign was to use this option. I suggested the original way of using advertising news..jpg)
The news had to consist of just one multiplied sentence ("Coca-Cola: 10 years in Belarus) and letters had to be in white and red colours in the way shown above. ASCII-2 art for brand promotion!
The concept was created in Red Graphic for Coca-Cola Belarus but remained unaccepted.