Ilya
Andreyev
Concepts, ideas
and implementation
for advertising,
digital and new media
and a better world.
SOCIAL:
Coca-Cola Rebranding
Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 2008 Coca-Cola brand value was 66,67 billion dollars acording to Interbrand. Note, that in the crisis year there is 2% growth↑ of brand value.
Today you can buy a bottle of Coca-Cola in over 200 countries of the world. To travel 200 countries you need 3 lives and +15 to wisdom according to my calculations. There are almost no people who are unaware of what Coca-Cola is.
But the logo remains the same. Rebranding is an objective necessity.
So today Coca-Cola is common noun. Common nouns are to be written with a lower-case letter.
Introducing the new logo:
The concept was published in my personal blog.
See also a suggestion how to improve Google.